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Why I photograph women in their Underwear

As I look around at the women in the worlds around me, I notice there seems to be a common dimming. Collectively, we are not shining in the world like we know we could, like we dream of, and like we deserve. While I can’t speak for the masses but I can call upon my own experiences.

I felt out of touch with myself. I was doing everything I could think of to serve others in my life. Every time I looked in the mirror that judgey voice would come up to immediately identify every blemish, the dark circles under my eyes, and the odd shapes of my body. I was grateful for the gifts in my life. I acknowledged my blessings of family, steady work, and also having our basic needs met but there was something missing. I didn’t know what it was at the time but I knew without it, life felt so draining.

I was missing a loving connection to myself. Missing my connection to my own divine feminine power. I was out of touch with my own sensuality and pleasure. I was raised in a culture that taught me to move away from it and to restrict the pleasure I experienced and it didn’t teach me how to honor my own divine beauty and gifts.

Boudoir photography is an opportunity to see yourself in this light. To explore, honor, and delight in your own inner goddess. It is an opportunity to celebrate your magic and to see how truly amazing you are. It’s not just putting on makeup and taking pictures- it’s an expression of your sensuality, your pleasure of life and your own beauty.

I photograph women in their underwear because it unleashes one of her most rich qualities and I want her to know that I see her for the goddess she is. I want her to know that she is no different and no less beautiful than the supermodel in the magazines. When I take pictures I want women to reclaim their body and honor their own fantasy and lust for life.

I photograph women in this intimate space because when she feels like a queen of her queendom and radiates her beauty it changes her. It empowers her to trust her sensuality, gives her space for self-love, promotes healing, and develops her confidence.

I do this because I want to live in a world where women feel turned on. When a woman is turned on to life- beautiful things happen.


~Sarah Jo




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